Google AdWords is a very powerful tool for businesses. It allows front page Google exposure with fast results.. No other advertising platform is as dynamic and effective, and if managed correctly it can yield a fantastic return on investment.
I specialize in Google AdWords campaign creation, management and tracking. Have some Google ads that aren't performing well? I can improve them for you. Whether you need work on new or existing Google ads, we will tailor AdWords services to your needs.
Before launching an AdWords campaign, I take the time to understand your business and the context of the industry you operate within. Then through extensive keyword research, I target sets of keyword phrases to focus on for optimal results.
Here's a list of a few of the ppc management services I provide that will help you minimize your risk and maximize your profitability.
- Keyword research to find highly targeted keywords specifically related to your product offer and/or services
- Competitive intelligence to spy on your competitor's keywords and best performing ads to give you an unfair advantage
- Restructure your account to optimize your CTR, Adwords quality scores, conversion rates and ROI, while lowering your average CPC and cost per action
- In-depth site review to pinpoint landing page weaknesses and discover potential factors for A/B and multivariate split testing using Website Optimizer
- Market research to identify your major competitors and determine your key selling advantages and weaknesses
- Feasibility study to determine if your products or services can be profitably marketed on Google Adwords based on factors such as potential traffic volume, average cost per click, your gross profit margins, conversion rates, etc.
- Developing a profitable strategy which focuses on minimizing your average cost per action and cost per click
- Writing optimized ad headlines and descriptions to increase relevancy, clickthrough rates and quality scores
- Installing conversion tracking and web analytics so you know exactly which keywords and traffic sources are converting to sales and leads
